Note: As of January 1, 2008, the Active Living Network is no longer operational. To stay connected to the active living movement, visit RWJF's related national programs: http://www.rwjf.org/programareas/npolist.jsp?pid=1138.
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Cambridge Walks
Description

The search for the "Golden Shoes" has the Cambridge, Massachusetts, community walking for health, viewing public art and learning about Cambridge history. Cambridge Walks is a citywide campaign, which seeks to motivate all segments of the community to be physically active. It's the result of collaborative efforts by various city agencies, local businesses, health care organizations, the local media, and concerned citizens to promote awareness about the health benefits of regular physical activity.

This annual event, developed in collaboration with the Cambridge Arts Council, distributes 100 gold painted shoes around the city in parks, playgrounds, and on walking paths. Pedestrians who discover a specially marked "golden shoe" are able to redeem them for prizes and be entered into a grand prize drawing.

Walking maps of different areas of the city based on such themes as "Cambridge Flavors, Follow Your Nose" offer diverse walking experiences to locate the public art, and learn about local artists and the City's history.

The campaign also organizes the annual Walk Your Child to School Day and supports the Agenda for Children Initiative to further develop existing book lists that encourage kids to learn more about the benefits of walking, art and related topics.



Goal

Education and Advocacy